---
title: "Privacy & Tracking | Otus Analytics | Otus Analytics"
canonical_url: "https://otusanalytics.com/features/privacy"
last_updated: "2026-09-24T16:50:43.623Z"
meta:
  description: "Cookieless by default, no consent banner required. Enable cookie mode for full marketing attribution. GDPR compliant in both modes."
  "og:description": "Cookieless by default, no consent banner required. Enable cookie mode for full marketing attribution. GDPR compliant in both modes."
  "og:title": "Privacy & Tracking | Otus Analytics | Otus Analytics"
---

# Your choice. Cookieless or with cookies.

Most analytics tools give you one option. Otus gives you two: cookieless by default for complete GDPR compliance with no consent banner, or cookie mode when you need full marketing attribution and returning visitor tracking.

[**Request access **](mailto:info@otusanalytics.com?subject=Request%20Access)

**Cookieless mode (default)**

## No cookies. No banner. No compromise on accuracy.

**Zero cookies set**

No first-party, no third-party, no session cookies. Visitors are never tracked across sites, devices, or sessions. That's by design.

**No consent banner required**

Because no personal data is collected, GDPR, ePrivacy, and PECR do not require you to obtain cookie consent. Remove the banner entirely.

**Every visitor counted**

Tools that rely on cookie consent lose a significant portion of traffic from visitors who decline. With Otus cookieless mode, everyone is counted. No consent attrition.

Cookie consent banners don't just add friction, they lose you data. Studies consistently show that 20–40% of visitors decline consent, making those visits invisible to cookie-dependent analytics tools. Cookieless mode counts every visitor, every time, with nothing left to decline.

**The trade-off explained**

## Cookieless is more private, but it misses some signals.

Without cookies, Otus cannot reliably identify returning visitors across sessions, track users through a multi-day conversion funnel, or attribute marketing spend to specific campaigns across visits. Sessions expire after 24 hours. If that matters to your business, cookie mode closes the gap.

[**Request access **](mailto:info@otusanalytics.com?subject=Request%20Access)

**Cookie mode (opt-in)**

## Full attribution when you need it.

**Returning visitor tracking**

Identify returning visitors across sessions with a first-party cookie, giving you accurate retention and loyalty data.

**Cross-session attribution**

Track visitors through multi-day or multi-visit conversion funnels. Understand the full journey from first touch to sign-up.

**Marketing attribution**

Accurately attribute conversions to campaigns, channels, and referrers across sessions. Essential for measuring paid and email marketing ROI.

Cookie mode uses a first-party cookie set only on your domain. No third-party tracking, no cross-site profiling. You get the attribution data your marketing team needs while staying in control of what's collected and why. Both modes are GDPR-compliant; only cookie mode requires a consent banner.

**FAQ **

## Frequently asked questions.

Can't find your answer? Reach us at [~~info@otusanalytics.com~~](mailto:info@otusanalytics.com).

###

###

###

###

###

###

###

###

**Early access **

## Ready to meet your new web analyst?

Join the beta. Get clear, privacy-respecting analytics on your site in under five minutes.

[**Request access **](mailto:info@otusanalytics.com?subject=Request%20Access) [**See how it works **](https://otusanalytics.com/features/real-time)

## Sitemap

See the full [sitemap](/sitemap.md) for all pages.