--- title: "Why Otus: privacy-friendly analytics without compromise | Otus Analytics" description: "Attribution, conversion forwarding and an AI analyst, on EU infrastructure that never sells your data. Why we built Otus, and why you shouldn't have to choose between privacy and results." canonical_url: "https://otusanalytics.com/why-otus-analytics" meta: "og:description": "Attribution, conversion forwarding and an AI analyst, on EU infrastructure that never sells your data. Why we built Otus, and why you shouldn't have to choose between privacy and results." "og:title": "Why Otus: privacy-friendly analytics without compromise | Otus Analytics" --- > Index of every page on this site: [llms.txt](https://otusanalytics.com/llms.txt) # Full analytics and real privacy, no trade-offs. We built Otus for teams that depend on marketing and still want to treat their visitors' data with care. You get the attribution, conversion data and analysis you need to grow, on infrastructure in the EU that never sells your visitors' data. [**Start free trial **](https://app.otusanalytics.com/register) [** Try the demo **](https://app.otusanalytics.com/login?demo=true) **The trade-off** ## Privacy-friendly analytics shouldn't cost you your marketing data. Most teams have been told they have to choose: keep the tracking their marketing depends on and accept cookie banners, pixels and data leaving the EU, or switch to a privacy-friendly tool and lose the attribution and conversion data their ads run on. We built Otus so you don't have to make that choice. | **Full-tracking suites** | **Privacy-focused tools** | **Otus** | | --- | --- | --- | | Powerful, at a price | Private, but limited | Both, without the trade-off | | Deep reports, audiences and attribution | Simple, respectful and easy to trust | Attribution across visits for visitors who say yes, and anonymous counting for those who don't | | Third-party pixels and cookies on most pages | Little or no attribution across visits | Conversions sent to Google, Meta, TikTok and ChatGPT without pixels | | Visitor data often processed outside the EU | No way to send conversions to your ad platforms | An AI analyst that summarises your week and answers your questions | | A consent banner for everything, and blind spots when people say no | Hard to rely on for decisions about ad spend | Hosted in the EU and never sold | **What makes Otus different** ## Built for results and privacy at the same time. [

**Reports**

Overview, real-time, engagement, e-commerce and funnels in one place.**Learn more **](https://otusanalytics.com/features/reports) [

**AI analyst**

Chat with your data in plain language, and get a summary every week.**Learn more **](https://otusanalytics.com/features/ai) [

**Conversion forwarding**

Send conversions to Google, Meta, TikTok and ChatGPT without pixels.**Learn more **](https://otusanalytics.com/features/conversions) [

**Tracking modes**

Cookieless, or full tracking once visitors say yes.**Learn more **](https://otusanalytics.com/features/tracking-modes) **Built & hosted in the EU** ## Privacy you can check, not just take our word for. Otus is built in Amsterdam and runs on Hetzner's servers in Germany. Your data only leaves Europe if you connect an ad platform and switch on forwarding yourself. [

**How we count visitors**

Cookieless or full tracking, chosen per site.**Learn more **](https://otusanalytics.com/compliance#tracking) [

**What we collect**

Only what you need to understand your traffic.**Learn more **](https://otusanalytics.com/compliance#data) [

**Cookie banners**

When you need one, and when you don't.**Learn more **](https://otusanalytics.com/compliance#cookie-banner) [

**Hosted in the EU**

Every server and sub-processor in the EU.**Learn more **](https://otusanalytics.com/compliance#eu-hosting) [**How we handle your data **](https://otusanalytics.com/compliance) **Who builds Otus** ## Built in Amsterdam by Stefan and Ilias. Stefan is a full-stack engineer with a background in technical web analytics, and Ilias is a technical web analyst with a background in online marketing. Between us we've worked in web analytics for over 15 years, and we kept seeing smaller European businesses stuck with the same choice: advanced features built for enterprises, or privacy-friendly tools with far fewer of them. We simply think European businesses deserve both, and Otus is how we're building that. [**Read why we're building Otus **](https://otusanalytics.com/blog/why-we-are-building-otus-analytics) **FAQ** ## Questions about Otus. Can't find your answer? Reach us at [info@otusanalytics.com](mailto:info@otusanalytics.com). ### ### ### ### ### **Free 14-day trial** ## See what your new analyst finds. Add Otus to your site in under five minutes and get your first weekly summary within a week. [**Start free trial **](https://app.otusanalytics.com/register) [** Try the demo **](https://app.otusanalytics.com/login?demo=true) ```json {"@context":"https://schema.org","@graph":[{"@id":"https://otusanalytics.com/#website","@type":"WebSite","description":"Clear, actionable web analytics without the noise or complexity.","inLanguage":"en","name":"Otus Analytics","url":"https://otusanalytics.com/","publisher":{"@id":"https://otusanalytics.com/#identity"}},{"@id":"https://otusanalytics.com/why-otus-analytics#webpage","@type":"WebPage","description":"Attribution, conversion forwarding and an AI analyst, on EU infrastructure that never sells your data. Why we built Otus, and why you shouldn't have to choose between privacy and results.","name":"Why Otus: privacy-friendly analytics without compromise | Otus Analytics","url":"https://otusanalytics.com/why-otus-analytics","isPartOf":{"@id":"https://otusanalytics.com/#website"},"potentialAction":[{"@type":"ReadAction","target":["https://otusanalytics.com/why-otus-analytics"]}]},{"@id":"https://otusanalytics.com/#identity","@type":"Organization","description":"Clear, actionable web analytics without the noise or complexity.","email":"info@otusanalytics.com","name":"Otus Analytics","url":"https://otusanalytics.com","sameAs":[]}]} ``` ## Sitemap See the full [sitemap](https://otusanalytics.com/sitemap.md) for all pages.