The current state of web analytics
If you want to understand how people use your website today, you're usually pushed toward one of two extremes.
On one end sits Google Analytics. GA4 is powerful, but it's also complicated, American, and invasive. The interface buries the handful of numbers most teams actually care about under layers of configuration. Your data crosses the Atlantic and feeds an advertising business. And making it compliant with European privacy law means consent banners, legal paperwork, and a persistent low-grade worry that you've configured something wrong.
On the other end are the privacy-first alternatives: Plausible, Umami, Pirsch and friends. We have a lot of respect for these tools. They proved that you can measure a website without surveilling the people on it. But that strictness comes with trade-offs. They deliberately collect very little, which makes them a poor fit for companies that also do online marketing and need real attribution. And because they aim to stay simple, their dashboards and analysis capabilities tend to stop where your questions get interesting.
So you're left choosing between invasive but capable and respectful but limited. We think that's a false choice, and the middle is missing.
Where we fit in
Otus is built to be that missing middle: capable analytics that still respects the people you're building for.
- Fully cookieless when you want it. Out of the box, Otus needs no cookies and no consent banner. You get clean, aggregate insight without collecting anything personal.
- Cookies available when you need them. Teams doing serious online marketing need attribution. Otus offers a cookie mode for full marketing insight, so you don't have to crawl back to Google to understand your funnels.
- Modern dashboards, kept as simple as possible. We sweat the interface so the numbers that matter are the numbers you see first. Powerful when you dig in, calm when you don't.
- Integrated EU AI. An analyst built in, hosted in Europe, that turns your data into plain-language answers. You get valuable insight without having to be a professional web analyst.
- Built and hosted in Europe, on EU tech. No transatlantic data transfers, no Standard Contractual Clauses to manage. Your data stays in the EU, by design, not as an afterthought.
Where we are going
This is the start, not the destination. We're working toward becoming a web analytics partner you can rely on for the long run: transparent about how we work, and respectful of the data you trust us with.
The principle underneath all of it is simple: you always own your own data. Everything we build from here will be measured against that promise.