Otus gives you two options: cookieless by default for complete GDPR compliance with no consent banner, or cookie mode when you need full marketing attribution and returning visitor tracking.
Sign upZero cookies set
No first-party, no third-party, no session cookies. Visitors are never tracked across sites, devices, or sessions. That's by design.
No consent banner required
Because no personal data is collected, GDPR, ePrivacy, and PECR do not require you to obtain cookie consent. Remove the banner entirely.
Every visitor counted
Tools that rely on cookie consent lose a significant portion of traffic from visitors who decline. With Otus cookieless mode, everyone is counted. No consent attrition.
Cookie consent banners add friction and lose you data. Studies consistently show that 20–40% of visitors decline consent, making those visits invisible to cookie-dependent analytics tools. Cookieless mode counts every visitor.
Without cookies, Otus cannot reliably identify returning visitors across sessions or attribute marketing spend to specific campaigns across visits. A visit ends after 30 minutes of inactivity, and cookieless visits also end at midnight UTC. If that matters to your business, cookie mode closes the gap.
Returning visitor tracking
Identify returning visitors across sessions with a first-party cookie, giving you accurate retention and loyalty data.
Cross-session attribution
Recognise the same visitor across visits and days. Follow the path from first visit to sign-up.
Marketing attribution
Accurately attribute conversions to campaigns, channels, and referrers across sessions. Essential for measuring paid and email marketing ROI.
Cookie mode uses a first-party cookie set only on your domain. No third-party tracking, no cross-site profiling. You get the attribution data your marketing team needs while staying in control of what's collected and why. Both modes are GDPR-compliant; only cookie mode requires a consent banner.
Get clear, privacy-respecting analytics on your site in under five minutes. No card required.