Most analytics tools give you one option. Otus gives you two: cookieless by default for complete GDPR compliance with no consent banner, or cookie mode when you need full marketing attribution and returning visitor tracking.
Request accessZero cookies set
No first-party, no third-party, no session cookies. Visitors are never tracked across sites, devices, or sessions. That's by design.
No consent banner required
Because no personal data is collected, GDPR, ePrivacy, and PECR do not require you to obtain cookie consent. Remove the banner entirely.
Every visitor counted
Tools that rely on cookie consent lose a significant portion of traffic from visitors who decline. With Otus cookieless mode, everyone is counted. No consent attrition.
Cookie consent banners don't just add friction, they lose you data. Studies consistently show that 20–40% of visitors decline consent, making those visits invisible to cookie-dependent analytics tools. Cookieless mode counts every visitor, every time, with nothing left to decline.
Without cookies, Otus cannot reliably identify returning visitors across sessions, track users through a multi-day conversion funnel, or attribute marketing spend to specific campaigns across visits. Sessions expire after 24 hours. If that matters to your business, cookie mode closes the gap.
Returning visitor tracking
Identify returning visitors across sessions with a first-party cookie, giving you accurate retention and loyalty data.
Cross-session attribution
Track visitors through multi-day or multi-visit conversion funnels. Understand the full journey from first touch to sign-up.
Marketing attribution
Accurately attribute conversions to campaigns, channels, and referrers across sessions. Essential for measuring paid and email marketing ROI.
Cookie mode uses a first-party cookie set only on your domain. No third-party tracking, no cross-site profiling. You get the attribution data your marketing team needs while staying in control of what's collected and why. Both modes are GDPR-compliant; only cookie mode requires a consent banner.
Join the beta. Get clear, privacy-respecting analytics on your site in under five minutes.