All the tools in one place.
Otus combines complete analytics with privacy: real-time reports, funnels, e-commerce revenue and conversion forwarding to your ad platforms, without scripts from Google, Meta or TikTok loading in your visitors' browsers.
Hosted in Germany, with every sub-processor in the EU, including the AI.
Most teams need three tools: one to measure, one to send conversions to their ad platforms and one to make sense of the numbers. Otus does all three.
A complete analytics tool.
Conversion forwarding
Keep your ad platforms working
Take the Google, Meta, TikTok or ChatGPT pixels off your site and their bidding goes blind. That's why most privacy migrations stall halfway: someone in performance marketing does the maths and the project stops.
The purist answer is to accept the loss. Ours is to send conversions from our servers to theirs instead, so their optimisation keeps running and nothing from the ad platforms ever loads for your visitors.
You decide which conversions go where. Nothing is forwarded until you switch it on, and only for visitors who agreed to marketing.
Google Ads, Meta Conversions API, TikTok Events API, ChatGPT (OpenAI Ads).
Reports
Prebuilt, and actually useful
Overview, real-time, engagement, e-commerce and funnels, ready the moment data arrives. Nobody has to configure an exploration, choose dimensions, or work out which of four similar-looking numbers is the one they meant. Every report answers a question someone actually asked.
Funnels
Build them yourself, share them with your team
Pick two to eight steps from page paths, full URLs or events, and save the funnel for your whole team. Each visit is checked step by step: the steps have to happen in order, and anything in between is fine. It works the same in cookieless and full tracking mode.
E-commerce and custom events
Revenue alongside traffic
There's a standard set waiting for you, from view_item through purchase and refund. Send the ones your store actually uses and revenue shows up alongside the traffic. Anything outside that set, you define as your own event.
Privacy by design.
Tracking modes
Cookieless, or full tracking after a yes
You choose per site. In cookieless mode nothing is stored in your visitors' browsers, so in most EU countries you don't need a cookie banner. Switch to full tracking mode when you need to recognise returning visitors and attribute conversions across visits, and Otus works with any consent banner that supports Google Consent Mode.
No third-party pixels
No ad platform scripts on your site
Everything above runs without Google, Meta, TikTok or OpenAI loading code in a browser. Conversions leave from our servers, so the ad platforms get the numbers they need and never get a foothold on your site.
Infrastructure
Hosted in the EU, end to end
Servers in Germany, and every sub-processor in the EU, including the Mistral models behind the AI features. Your data only leaves Europe if you connect an ad platform and switch on forwarding yourself.
An AI analyst that finds the insights worth acting on.
Every Monday, a written summary of what changed and what deserves a look, on every plan. It goes through last week's numbers the way an analyst would and tells you the two or three things that actually moved.
From Growth, you can also ask it about any page, source, campaign or conversion. AI Chat answers from your own data, not from a search engine.
Both are opt-in and run on Mistral models hosted in Europe that only ever see totals and trends, never individual visitors.
Quick to set up, straightforward to keep running.
Installation
Simple to integrate
If standard tracking is all you need, integration is a small job. Add the script tag to your site, or use our Google Tag Manager templates or WordPress plugin. Nothing to build, nothing to schedule with a developer.
When you want more than the basics, adding your own events is well documented and stays readable.
Auto-tracked events
The basics track themselves
Page views, engagement and outbound clicks come as standard, with no triggers to define or variables to map. E-commerce and your own events are yours to add when you want them.
Consent banner
Works with the industry standard
Otus follows Google Consent Mode, so any consent banner that supports it works without changes. You keep your existing banner.
All your sites and your whole team, in one account.
Multi-site
All your sites under one login
Keep every site in one account, sharing one event allowance. Starter includes 1 website, Growth 3, Business 10, and PRO and Enterprise are unlimited.
Team access
Everyone sees the numbers
Invite colleagues with read-only or admin access, so nobody has to share a login.
Data retention
Years of history, kept for you
Your data is kept for 1 to 5 years depending on your plan, or as long as you agree on Enterprise.
How it compares
| Feature | Otus | Plausible | Matomo Cloud | GA4 |
|---|---|---|---|---|
| Cookieless tracking | Yes, chosen per site | Yes | Optional | No |
| Usually no consent banner | Yes, in cookieless mode | Yes | Depends on setup | No |
| Funnels | Yes | Business plan | Yes | Yes |
| E-commerce revenue | Yes | Business plan | Yes | Yes |
| Automatic conversions to Google, Meta, TikTok and ChatGPT | Business plan | No | No | Google Ads only |
| Ad conversions without third-party pixels | Yes | No | Partial | No |
| AI analyst hosted in the EU | Weekly summary on every plan, AI Chat from Growth | No | No | No |
| EU hosting | Yes | Yes | Yes | No |
| Starting price | €9 a month, 100K events | $9 a month, 10K page views | €22 a month, 50K hits | Free |
| Funnels and e-commerce from | €9 a month | $19 a month | €22 a month | Free |
| Blocked by Adblockers and/or ITP | No | No | No | Yes |
Otus counts page views, engagement and outbound clicks as events. Prices taken from each tool's own website on 18 October 2026.
Plans start at €9 a month for 100K events. Every account starts with a 30-day free trial on Starter, no card needed.
Compare all plansSee what your new analyst finds.
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