All the tools. None of the trade-offs

Take Google, Meta and TikTok off your site and their bidding goes blind. That's the reason most privacy migrations stall halfway: someone in performance marketing does the maths and the project quietly dies.

The purist answer is to accept the loss. Ours is to send conversions from your server instead, so the optimisation keeps running and nothing third-party ever loads for your visitors.

You decide which conversions go where. Nothing is forwarded unless you configure it, and the ad platforms only ever see what you chose to send them.

Google Ads, Meta Conversions API, TikTok Events API.

Realtime, engagement, acquisition and e-commerce, ready the moment data arrives. Nobody has to configure an exploration, choose dimensions, or work out which of four similar-looking numbers is the one they meant. Every report answers a question someone actually asked.

Pick two to eight steps, choose your window, done. In full tracking mode the window follows a user across visits, up to seven days. In cookieless mode a session is the maximum scope, so the funnel covers a single visit.

There's a standard set waiting for you, from view_item through purchase and refund. Send the ones your store actually uses and revenue shows up alongside the traffic. Anything outside that set, you define as a custom event.

Download what you need as CSV, or have a daily job push it into your warehouse. It's your data, so getting it out shouldn't be a project.

Otus ships cookieless. Nothing is stored in your visitors' browsers, which for most sites means there's nothing to ask permission for. Switch to full tracking mode when you need returning visitors and cross-visit funnels, and Otus works with any CMP that supports Google Consent Mode.

Everything above runs without Google, Meta or TikTok loading code in a browser. Conversions leave from your server, which means the ad platforms get the numbers they need and never get a foothold on your site.

Servers in Germany. No US or Chinese processors anywhere in the chain, including the models behind the AI features. That last part is where most privacy-first tools quietly fall over.

If standard tracking is all you need, integration is a small job. Drop the tag into your template, or use the GTM template, the WordPress plugin or the Shopify pixel. Nothing to build, nothing to schedule with a developer.

When you want more than the basics, adding events is well documented and stays readable. No tag manager archaeology, no fifty-page implementation guide.

Page views, engagement and outbound clicks come as standard, with no triggers to define or variables to map. E-commerce and custom events are yours to add when you want them.

Otus follows Google Consent Mode, so any consent platform that supports the standard works out of the box. No banner to replace, nothing to reconfigure.