We built Otus for teams that depend on marketing and still want to treat their visitors' data with care. You get the attribution, conversion data and analysis you need to grow, on infrastructure in the EU that never sells your visitors' data.
Most teams have been told they have to choose: keep the tracking their marketing depends on and accept cookie banners, pixels and data leaving the EU, or switch to a privacy-friendly tool and lose the attribution and conversion data their ads run on. We built Otus so you don't have to make that choice.
| Full-tracking suites | Privacy-focused tools | Otus |
|---|---|---|
| Powerful, at a price | Private, but limited | Both, without the trade-off |
| Deep reports, audiences and attribution | Simple, respectful and easy to trust | Attribution across visits for visitors who say yes, and anonymous counting for those who don't |
| Third-party pixels and cookies on most pages | Little or no attribution across visits | Conversions sent to Google, Meta, TikTok and ChatGPT without pixels |
| Visitor data often processed outside the EU | No way to send conversions to your ad platforms | An AI analyst that summarises your week and answers your questions |
| A consent banner for everything, and blind spots when people say no | Hard to rely on for decisions about ad spend | Hosted in the EU and never sold |
Overview, real-time, engagement, e-commerce and funnels in one place.
Chat with your data in plain language, and get a summary every week.
Send conversions to Google, Meta, TikTok and ChatGPT without pixels.
Cookieless, or full tracking once visitors say yes.
Otus is built in Amsterdam and runs on Hetzner's servers in Germany. Your data only leaves Europe if you connect an ad platform and switch on forwarding yourself.
Cookieless or full tracking, chosen per site.
Only what you need to understand your traffic.
When you need one, and when you don't.
Every server and sub-processor in the EU.
Stefan is a full-stack engineer with a background in technical web analytics, and Ilias is a technical web analyst with a background in online marketing. Between us we've worked in web analytics for over 15 years, and we kept seeing smaller European businesses stuck with the same choice: advanced features built for enterprises, or privacy-friendly tools with far fewer of them. We simply think European businesses deserve both, and Otus is how we're building that.
Add Otus to your site in under five minutes and get your first weekly summary within a week.